Course description

Entrepreneurs need to :

  • Understand where ideas come from & how to structure formulation of ideas

  • how to move from idea to company creation & start selling to customers

  • How to position ideas in existing markets & navigate company through changing markets

  • Understand how to raise & manage money to grow company

  • How to manage themselves as a person

In this course you will learn :

  • the fundamentals of entrepreneurship & strategic management

  • Be equipped with legal basics for creating & running a company

  • Gain confidence and become decisive about the ideal way to proceed with your strategic ideas

  • Become fluent in company governance & corporate finance

  • Understand company equity & valuation

  • Reduce learning process for less-experienced entrepreneurs

  • Learn the lingo of entrepreneurs & strategic management

  • Grow into impactful person leveraging 15 years of mentoring entrepreneurs & board directorship experience

Learn from my 15 years experience of mentoring young entrepreneurs, holding senior management positions, growing a business from 50 to 200 million in 8 years and more recently holding various positions as independent board director. This course is also being taught in a Master of Technopreneurship at University level. I hope that the experience and knowledge I will share with you, will allow you to rapidly move ahead faster and accelerate your learning process.

THIS COMPLETE COURSE SHALL GIVE YOU A SOLID START INTO ENTREPRENEURSHIP

Many thanks and we appreciate your interest in our course!

- Candi Carrera

Course curriculum

    1. Introduction

      FREE PREVIEW

    2. Entrepreneurship

      FREE PREVIEW

    3. History & current state of innovation

    4. Innovative ideas & MVPs

    5. Structuring ideas with Business Model Canvas & Business Plans

      FREE PREVIEW

    6. Knowledge check 1

    7. Feedback / survey

    1. Introduction

    2. Business Permit & Introduction to Corporate formation law

    3. Finance & Bookkeeping law

    4. Commercial Law

    5. Knowledge check 2

    1. Introduction to Strategic Management

    2. Macroenvironment and Market Structure

    3. Strategic Management

    4. Strategy formulation & analysis models (Part 1)

    5. Strategy formulation & analysis models (Part 2 - The multiproduct company)

    6. Culture

    7. Knowledge check 3

    1. Introduction to Corporate Finance fundamentals

    2. Value creation & cost of capital

      FREE PREVIEW

    3. Understanding Financial Statements

    4. Main accounting & auditing principles

    5. Company valuation & equity dilution

    6. IPO & DPO

    7. Cash & Sales management

    8. Knowledge check 4

    1. Self Management & Conclusion

About this course

  • €19,99
  • 28 lessons
  • 12 hours of video content

FAQ

  • What are the requirements or prerequisites for taking this course?

    You may have an idea that you want to transform into a business but have doubts what successful entrepreneurship will require. You are interested in becoming a better entrepreneur

  • What will students learn in this course?

    Students will learn the major fundamentals of entrepreneurship & strategic management and related vocabulary. The course will allow students to understand how to structure ideas with business model canvas, value proposition canvas & business plan. Students will also understand intellectual property laws and differences between trademarks, patents, copyrights & trade secrets. The course covers as well the major corporate finance concepts for entrepreneurs company including equity & valuation, financial statements, cash & sales management. Last but not least, in this course we will discuss the use of strategic tools including Porter 5-forces model, PESTLE, VRIO, Blue Ocean strategy canvas.

  • Who is this course for?

    The course is designed for novice entrepreneurs, for people excited to start a business, become their own boss and wanting to have an impact building their own company.